The Dealer Playbook
Latest Episodes
30 seconds to sell a car, The 4 E’s of social media growth, How she grew her Instagram to 445k and why it’s not hard | Kelly Stumpe aka @the_car_mom
Kelly Stumpe, also known as The Car Mom, is a social media influencer, car enthusiast, and advocate for local independent dealerships. She has over 473,000 followers on Instagram and is known for her engaging and informative content about cars from a mom&
Erin Richmond: Building a High-Performance Marketing Mix
Erin Richmond is the Chief Revenue Officer of sMedia, a digital advertising and marketing agency in the automotive industry. With years of experience in the industry, Erin has worked her way up from a customer success manager to overseeing the agency&apos
Ashley Cavazos: Transform Your Dealership Into A Marketing Powerhouse
Ashley Cavasos is the Marketing Director at Demontrond Auto Group in Houston.What We Discuss In This Episode:As the marketing director for Demontrond Auto Group in Houston, her journey from a temporary receptionist to a marketing powerhouse is a testament
Mike Draper: Social Media Secrets For Automotive Professionals
Mike Draper, the former SWAT police officer and Air Force vet is making waves as a viral content creator and social strategy expert. His MBA mind, coupled with experience in real estate and mortgages, has enabled him to decode the secrets of social media
From Buckets to Boardrooms: A Detailers Rise to General Manager with Rahim Bhimani
Rahim 'Cherry' Bhimani is the General Manager at Motorvation Trucks in Georgia. He started his career in the car business as a detailer and worked his way up to his current position. Rahim is known for his passion for solving problems and provid
Glenn Lundy: How To Navigate Auto Industry Uncertainties Like a Pro
Glenn Lundyis the only person in the world that grew a dealership 800% in 5 years, from 120 cars a month to 1000, in a small town of only 9600 people. He is also the founder of the 800 Percent Club.Known for his innovative and resilient mindset, Glenn sh
Todd Hauser: How Generative AI Powers Auto Marketing Success
Todd Hauser is the Executive Vice President, Strategic Partnerships at fullthrottle.ai. Todd has been actively involved in the automotive industry for over three decades. He has witnessed how the industry has evolved from the age of traditional advertisin
Lisa Copeland: How to Pivot, not Panic!
International Keynote Speaker, Best Selling Author, Award -Winning Sales Strategist, and Former Automotive Dealer Principle.In this episode, I sit down with my dear friend, Lisa Copeland, after a decade-long hiatus from our last conversation. We delve int
Sell Like A Pro: A Game-changing Video Hack For Car Dealers
We all want more customers right? In this highly competitive world of auto - industry, turning prospects into loyal customers is a crucial skill for success. But It's always crucial to nurture prospects from the start so they become clients.Well in t
Crissy Burton: Selling Cars Doesn’t Have To Be Hard
Today's episode I had the pleasure of sitting down with Crissy Burton. Crissy also known as the The Car Fairy Burton is based out of Indianapolis, Indiana working at one of the top 10 dealer groups in the United States and has surpassed many of her