The Dealer Playbook
Latest Episodes
Heather Munafo: Automotive Pros Can't Ignore Their Health
This year has brought some health concerns to yours truly, and as a result I decided it was high time to pay closer attention to my health and wellness. Yes, I've lost weight and gained muscle, but most importantly I've gained a level of mental
Harness Data for Marketing Success
In this episode I had the opportunity to sit down and chat with Michael Heidner, who holds the position of Vice President of Analytics and Business Intelligence at Foundation Direct as well as Ben Yehle, who is the Measurement Lead at the Foundation.Durin
Kiera Fogg & Alva Senow: Is AI The Future of Car Buying?
Kiera Fogg is the Vice President of Customer Experience and co-founder at Ribit, and Alva Senow is the Vice President of Sales and Finance at Ribit. Together, they've brought a revolutionary solution to the automotive industry with Ribit AI - Reinven
Andrew Myers: How To Win Customers with Video Content
Andrew Myers is the owner of Parachute Video Ads. Andrew began in sales and marketing from as young as the age of 16 years old, selling toys door to door which eventually led him to stumble into the world of selling cars at staffed event sales all over th
SPECIAL ANNOUNCEMENT: Don't Miss This!
Imagine an automotive conference that is as much educational as it is fun. Imagine not only getting to learn from the speakers but also networking with them! I'm talking about speakers like Jesse Cole, the owner of the Savannah Bananas baseball team,
Janae Andrews: How To Sell More Cars At Your Dealership
Janae Andrews is the Sales Leader at Andy Mohr Chrysler Dodge Jeep Ram. In this episode, we dive into Janae's journey, uncovering the secrets behind her remarkable success and her unique approach to car sales.In less than 3 years, Janae Andrews went
Jesse Cole: The Car Buying Experience Should Be Longer!
Jesse Cole is the founder of Fans First Entertainment, which owns and operates the Savannah Bananas and the Party Animals. The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertaine
Stay Ahead of the Curve: Why Dealers Can't Afford to Miss ASOTUCON
In this episode we dive into the world of ASOTUCON joined by two industry heavyweights, Paul Daly and Kyle Mountsier.In this episode we kick things off with a question that's been buzzing in the minds of industry professionals: Why should ASOTUCON b
Charles Cannon: How to Accelerate Growth In Your Automotive Career
Charles Cannon is the General Manager at Lexus of Serramonte. Charles Cannon developed a passion for the car business during his career of over 20 years. Along with Rules to the Game, he has also written a book called The 10 Things to Look for in a Profes
Mathew Growden: Are Google Vehicle Ads Worth It?
Mathew Growden is the Head of Auto Retail Team and Answerer of Automotive Retail related questions at Google Canada.In this episode we dive deep into the world of Google Vehicle Ads. We explore the intricacies of this powerful marketing tool and uncover h