The Dealer Playbook
Latest Episodes
Personal Growth Fuelling Leadership Excellence, Cultivating Organizational Culture, The Essence of Soft Skills | Scott Greenberg
Have you ever wondered how a personal crisis might just be the catalyst for a profound transformation in how you lead your team? That's the story Scott Greenberg, author of "Stop the Shift Show," brings to our table as we unravel the potent
The Electric Shift, Securing the Auto Trade, and Tackling Fraud with Expert Insights from Matas Buzelis
Matas Buzelis is the Head of Communications at carVertical.comMatas Buzelis brings a wealth of knowledge and expertise to the table, shedding light on the intricacies of the global car market.What We Discuss In This Episode:Ever wondered about the global
Redefining Dealer Ad Strategies, Surviving Google Support Changes, The Importance of Human Insight | Dave Spannhake
Dave Spannhake is the Founder and CEO of Reunion Marketing, one of the fastest growing marketing companies in the country that specializes in using data and consumer behavior to create highly effective marketing strategies.What We Discuss In This Episode:
Driving into a Cookie-less Future, The Rise of First-Party Data, Embracing Change in Automotive Marketing | Subi Ghosh - Part 2
Subi Ghosh is the Executive Vice President of Strategic Partnerships & Marketing at Stream Companies.What We Discuss In This Episode:We delve into the importance of first-party data and how it can be leveraged to create personalized marketing experien
Driving into a Cookie-less Future, The Rise of First-Party Data, Embracing Change in Automotive Marketing | Subi Ghosh - Part 1
Subi Ghosh is the Executive Vice President of Strategic Partnerships & Marketing at Stream Companies.What We Discuss In This Episode:We delve into the importance of first-party data and how it can be leveraged to create personalized marketing experien
Navigating the Fiscal Roadmap, Car Pros' Guide to Money Mastery | Rob Bacharach
In this power-packed episode, I sit down with the brilliant mind behind Automotive Wealth, Rob Bacharach. Rob is the president and founder of Automotive Wealth, a seasoned financial planner specializing in empowering automotive professionals to secure the
From Clicks to Handshakes in Modern Car Sales, Allowing Your Customer to Take the Lead, Mastering Customer Engagement | Kirk Preiser
Ever wondered how the digital revolution has transformed the car buying process? Join us as we sit down with Kirk Preiser, Senior Vice President of Sales and Marketing at LeadVantage. Formerly the Director of Retail Buying Experience at Audi of America, K
The Importance of Customer Experience in the Automotive Industry, The CX Mindset, GET OUT of the Customer's Way, for crying out loud! | Gary Graves
Gary Graves co-founded InteractiveTel, now TotalCX, in 2008 and presently serves as CEO. Previously, he served as the company's first Chief Technology Officer. He developed the communications platform on which the company's proprietary products
The Power Of Inventory In Your Dealership, Starting a Business With a Friend, The Future of Auto Retail | Dan Collingridge
It all began with automotive inventory management software.I never imagined I'd end up in the automotive industry. Back in the day, my childhood buddy Dan Collingridge and I had this grand plan of starting a record label and radio station dedicated t
Merry Christmas, Auto Industry Pros Share Their Predictions About 2024 | Michael Cirillo
Ever get caught in the hustle, only to realize Christmas is knocking on the door? Yeah, I've been there, too, and what a year. I recently took to LinkedIn and Facebook to satisfy my curiosity about people's thoughts and predictions about what&ap