The Dealer Playbook

The Dealer Playbook


Driving into a Cookie-less Future, The Rise of First-Party Data, Embracing Change in Automotive Marketing | Subi Ghosh - Part 2

January 25, 2024

Subi Ghosh is the Executive Vice President of Strategic Partnerships & Marketing at Stream Companies.What We Discuss In This Episode:We delve into the importance of first-party data and how it can be leveraged to create personalized marketing experien