In this episode, Dave and Scott share some tips for researching for better real estate marketing data and how great information can help you better leverage your position as a market leader. Follow Dave: @davekohlonline Follow Scott: @swinterroth

Dave and Scott share some current advice on how real estate agents and other real estate professionals can leverage search engine optimization in 2019. Contrary to what you may be hearing, Search Engine Optimization (SEO) is not dead but it just ever-e...

There’s always the need for great photos for real estate listings. What about photos and imagery for other marketing and social media content? Since using photos from the MLS is not something you want to do, especially if the listing is not your own,

Dave and Scott present examples and strategies for gaining attention to your listings which have little or nothing to do with the actual property being for sale. These are valuable whether you hold open houses or not,

Doing some basic scouting of your farm area for “rescue properties” can directly lead to more than one future client. A home in obvious need of repair could be an opportunity for you without you having to so much as pick up a screwdriver.

Dave and Scott discuss the pros and cons of going with ‘outside’ companies to generate leads before adding several separate strategies for generating leads direct to you. Having your social media and/or web site be the “first” to create buzz about some...

Dave and Scott share strategies on how and why agents can access more inventory and generate repeat business by working more closely with real estate investors. Find out how sending them properties to buy could result in them sending you specific listi...

Buyers and sellers are more comfortable working with an agent that is involved with and relates to the community. Dave and Scott review techniques for your social media and marketing you can use to engage your followers and database.

With some big cities and suburban areas going with smaller homes and micro-apartments, Dave and Scott examine the best techniques for marketing and promoting properties of various sizes. A small unit downtown could be worth as much as a three-bedroom r...

Sometimes you don’t always think creativity with real estate in the same sentence but you would be surprised just how creative the business can be. From listings to digital strategy, your agent business thrives when you become your most creative self.