The CX Cast®

The CX Cast®


258: US Bank – Scaling The Design Organization

June 10, 2021

Once a company is bought-in on design, how do design leads scale the design organization to continue to meet the company’s evolving needs?  In this episode we’re joined by Lance Thornswood, Senior Vice President, Head of Design at US Bank, to discuss the scaling of their design practice, which has doubled in size each year for five years running. From utilizing and customizing existing methodologies to create understanding of and demand for design, to advocating for and building out a design system, the design organization’s functions and practices have evolved over time.
Click the titles below for more on this topic:

* How To Scale Your Design Organization