The CX Cast

The CX Cast


Latest Episodes

401: How To Drive Growth By Aligning Your Brand Promise With CX
April 22, 2025

Why should CX professionals care about brand experience (BX)? Forrester VP, Principal Analysts Dipanjan Chatterjee and Thomas Husson join the podcast to discuss the challenges organizations face in de

400: The CX Culture Change Blueprint
April 15, 2025

CX transformation requires leaders to determine the specific employee behaviors that drive customer loyalty and shape the conditions that enable them to activate the entire workforce to demonstrate cu

399: Build Your EX-To-CX Strategy Now
April 08, 2025

Employee feedback is part of a virtuous cycle of improving customer experience (CX) through employee empowerment and enablement that builds customer trust. But if youre not building your CX strategy

398: Advanced Analytics Will Transform Your CX Practice
April 01, 2025

Most CX teams are too reliant on feedback (survey) data, leading to limited insights and even misinformed action. Forrester senior analyst Rich Saunders joins us to make the case for advanced analytic

397: Generative AI: Lessons Learned
March 25, 2025

How should CX professionals use generative AI? Forrester VP, Principal Analyst Martha Bennett joins for a follow-up discussion to chat about the evolution and current state of genAI, busting myths and

396: Guerilla CX
March 18, 2025

Guerilla CX is swift, creative, and often low-cost tactics that make the most of rightsized data and foster experimentation and learning to create memorable moments that act as a catalyst for CX and

395: Practitioner Stories: Embracing Journey Centricity At Nissan
March 11, 2025

Since 2018, Nissan has been on a path to transform its legacy systems and operating model to make customer journeys the center of value creation and create a best-in-class integrated customer journey.

394: Getting Stakeholder Buy-In For Customer Research Pt. 2 
March 04, 2025

Forrester identifies the firms that are helping businesses diagnose customer problems, develop a plan to solve those issues, and build the infrastructure needed to execute a CX transformation. That ef

393: How To Pick A CX Strategy Consulting Partner
February 25, 2025

In her recent evaluation of CX strategy consulting services providers, Forrester Principal Analyst Judy Weader identified the most significant ones and researched, analyzed, and scored them. Judy join

392: Evaluating Customer Feedback Management Platforms
February 18, 2025

In this episode of the CX Cast, Forrester Senior Analyst Colleen Fazio shares the findings of her report, The Forrester Wave: Customer Feedback Management Solutions, Q4 2024. We talk about the impor