Organizations don't typically know how customers derive value and which value drivers matter most. Instead, they measure value using flawed proxies. They also collect data about value in different parts of the organization, at different cadences, and using different tools, making it hard to assemble a complete picture of the value that customers derive. In this episode, we're joined by VP, Principal Analyst Maxie Schmidt to discuss how to overcome these challenges and measure true value for customers.

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How To Measure Value For Customer

Have examples you’d like to share with Maxie? Reach out to the podcast at cxcast@forrester.com.