The Content Strategy Experts - Scriptorium

The Content Strategy Experts - Scriptorium


Latest Episodes

Content accounting: Measuring content value (podcast, part 1)
December 16, 2019

In episode 66 of The Content Strategy Experts podcast, Kaitlyn Heath and Sarah O’Keefe discuss measuring content value based on accounting principles. Related links: Content accounting: Calculating value of content in the enterprise  Twitter handles: @...

The need for a localization strategy (podcast)
December 02, 2019

In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy. “There may be things you’re writing in your source content that you don’t want literally translated.

Small scope content strategies (podcast)
November 18, 2019

In episode 64 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about content strategies that have a limited or smaller scope. “When you are limited it may slow you down, but at least you’re moving forward. It’s baby steps.

Subject matter experts as authors and reviewers (podcast)
November 04, 2019

In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content. “One of the most important things about working with SMEs is to meet...

Content strategy pitfalls: best practices (podcast, part 2)
October 21, 2019

In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning. “You need to be mindful about how what you’re doing is going to impact other gro...

Content strategy pitfalls: planning (podcast, part 1)
October 07, 2019

In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning. “Another thing that is really helpful is doing a pilot project or proof of concept,

Reuse in DITA and beyond (podcast)
September 23, 2019

In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA,  and how it can benefit your organization. “So often we see companies wasting a lot of time copying...

Using the Learning and Training specialization for your content (podcast)
September 09, 2019

In episode 59 of the Content Strategy Experts Podcast, Alan Pringle and Kaitlyn Heath discuss how you can apply the Learning and Training specialization to your content. I think the conditional processing is a huge benefit as well.

Unifying content after a merger (podcast)
August 26, 2019

In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger. In terms of pushback or in terms of change management, what we have to do is ask,

Enterprise content strategy: Putting the pieces together (podcast)
August 12, 2019

In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts. Related links: Defining a content strategy The Scriptorium approach to ...