The Content Strategy Experts - Scriptorium

The Content Strategy Experts - Scriptorium


Latest Episodes

Content strategy pitfalls: best practices (podcast, part 2)
October 21, 2019

In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning. “You need to be mindful about how what you’re doing is going to impact other gro...

Content strategy pitfalls: planning (podcast, part 1)
October 07, 2019

In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning. “Another thing that is really helpful is doing a pilot project or proof of concept,

Reuse in DITA and beyond (podcast)
September 23, 2019

In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA,  and how it can benefit your organization. “So often we see companies wasting a lot of time copying...

Using the Learning and Training specialization for your content (podcast)
September 09, 2019

In episode 59 of the Content Strategy Experts Podcast, Alan Pringle and Kaitlyn Heath discuss how you can apply the Learning and Training specialization to your content. I think the conditional processing is a huge benefit as well.

Unifying content after a merger (podcast)
August 26, 2019

In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger. In terms of pushback or in terms of change management, what we have to do is ask,

Enterprise content strategy: Putting the pieces together (podcast)
August 12, 2019

In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts. Related links: Defining a content strategy The Scriptorium approach to ...

Calculating return on investment for your content strategy (podcast)
July 29, 2019

In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before. Related links: Content strategy ROI (podcast) B...

The Scriptorium approach to content strategy (podcast)
July 15, 2019

In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy. Related links: The Scriptorium approach to content strategy Twitter handles: @sarahokeefe @PattersonScript ...

Evolution of content (podcast)
June 24, 2019

In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years. Related links: Scriptorium 20th anniversary 20th anniversary an...

Rebranding as a business case for smart content (podcast)
June 10, 2019

In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?