In episode 102 of The Content Strategy Experts podcast, Sarah O’Keefe and Sharon Burton of Expel talk about the importance of terminology management.
“If we don’t give customers the information to understand what we’re telling them, they won’t be successful and we have failed.”
– Sharon Burton

Related links:

* Expel’s website

Twitter handles:

* @sarahokeefe
* @sharonburton

Transcript: 
Sharon Burton:                   Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. My name is Sharon Burton, and I’m your guest today.
Sarah O’Keefe:                   And my name is Sarah O’Keefe, and I’m hosting. I delegated reading our bumper to Sharon because, well, there were some attempts and it didn’t go well. But, hopefully the rest of this episode will be more professional because we’ve got Sharon in charge.
SO:                   In this episode, I want to talk to Sharon about terminology management. Sharon Burton is a longtime friend of mine and also a senior content strategist at Expel. Sharon, welcome and thank you for taking on guest hosting.
SB:                   You’re welcome. I’m very happy to contribute to the overall mirth levels.
SO:                   This is going to be trouble.
SO:                   Tell us a little about yourself and your job at Expel, and what Expel does.
SB:                   The honest to goodness truth is I’ve done pretty much everything there is to do in this field. At least, it certainly feels like that.
SB:                   What I’m doing at Expel, I’m salaried at Expel, which is also new. I’ve not had a lot of salaried jobs. We work in the cybersecurity space. This is a new space for me, which is exciting. One of the things I love about our field is you always get to learn new things. I’m learning about cybersecurity. What we do is we are your offsite security management staff. There are groups of people in mid to larger companies called a security operations center.
SB:                   A medium to large company will have a group of people staffed called SOC, S-O-C, security operations center. Those kinds of people will monitor all of your hardware, and your software, and make sure that the people logging into the networks are the right people and all of that. The problem with that, and there is a big problem with that in the cybersecurity industry, is multi-fold.
SB:                   Number one, there aren’t enough people out there who are trained to do this, flat out aren’t. There’s a huge deficit of people. Number two, the people in the security business, because there aren’t a lot of them, they job hop a lot. Because as soon as they get bored, they can go get another job doing something interesting elsewhere, so you have a lot of staff turnover. And number three, sitting there and watching the logs of all of this stuff, all day long, is mind-numbingly boring. So you have staff shortage, mind-numbing boring and people job hop.
SB:                   What Expel does is we are your, if you will, offsite stock. But, we’ve got a whole bunch of tools and technologies, and all kinds of fun things that we’ve developed, so that we don’t bore our people. We’ve got all kinds of bots that do exciting and fun things. And, we’re a young company, we’re only five years old. When I started, they knew I was the first content anybody and they hired me because they knew that to move the product forward in any way,