In episode 64 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about content strategies that have a limited or smaller scope.
“When you are limited it may slow you down, but at least you’re moving forward. It’s baby steps. It’s increments. It’s important to realize, yes it’s limiting, but you can take that and make it an advantage.”
—Alan Pringle

Related links:

* ROI for content strategy: getting around roadblocks 
* The Scriptorium approach to content strategy

Twitter handles:

* @gretylkinsey
* @alanpringle

Transcript:
Gretyl Kinsey:     Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 64 we talk about content strategies with limited scope. Hello and welcome to the podcast. I am Gretyl Kinsey.
Alan Pringle:     And I am Alan Pringle.
GK:     And today we’re going to be talking about content strategies that have a limited or smaller scope. So what we mean by this is a content strategy that sort of addresses just one piece of the overall content puzzle. It may look something like working around an established tool chain or tool set or set of processes and just making improvements in one specific area instead of addressing the entire process. It may also look like doing a smaller scale project such as a pilot or proof of concept. So Alan, do you have anything to add to that or maybe some examples?
AP:     A lot of times you already may have a tool in place, for example, and that tool has been licensed and purchased and there is no getting around it, so you have to figure out how to optimize use for that tool and then work the rest of the strategy around that tool. That’s one case I can think of immediately.
GK:     Yes, and I also want to talk a little bit about how this is different from sort of what Scriptorium I think more typically does, which is an end-to-end content strategy.
AP:     Right. It is more limited in scope as you’ve already mentioned, and you’re talking about many more moving pieces and parts when you’re doing end-to-end. In this case, you may be focusing on one type of content, one tool and it’s basic ecosystem for lack of a better word. Or there is one particular problem that you need to solve and look at and you’ve already mentioned a pilot project. A lot of times you need to prove … Listen, this particular process, tool chain, whatever could work, but we really need to kind of get some support for it by showing that it actually can work in one instance or for one particular department. So that’s one way to do it. Basically it’s a way to build consensus and to get more people to buy into your content strategy.
GK:     Absolutely. And oftentimes we see that as kind of the first step to an end-to-end content strategy, especially in that case where you’re doing a pilot or proof of concept. So you’ll start small and then kind of keeping those other requirements for a larger scale content strategy in mind, you do the smaller piece first, get that approval and that buy in and then kind of expand outward from there.
AP:     Yeah, and one thing about doing the smaller, there’s fewer people generally involved, it can be a slightly, I hate to say easier, because implementing any content strategy is not that simple, but you do have fewer people to deal with and in some cases that can be a pretty big asset to get one li...