Today's episode features Chloé Reuter, founding partner of Gusto Luxe, to share findings from along with some of her personal observations about Shanghai’s luxury community. Some of the ideas discussed include: “Revenge spending” — a...

Pinduoduo is one of China’s largest ecommerce platforms and an industry leader that helped popularize the concept of social commerce in China. Yet while it initially became famous for its wildly popular group-buying feature, Pinduoduo has since evolved in

In this episode, Demi Ping, sector head for retail and ecommerce at the China-Britain Business Council (CBBC), shares how it helps British brands of all sizes and industries succeed in China and some of the key marketing tactics that CBBC has been leverag

Welcome back to the second episode of The Pulse, where Lauren shares a collection of noteworthy China marketing campaigns and content trends. Topics covered in this episode include: A trending domestic travel destination in Ningxia nicknamed...

Although Chinese consumers are known for their love of online shopping, offline events remain an important part of brands’ marketing mix, allowing consumers to immerse themselves in the brand and experience it with all of their senses. What’s more, attend

Private traffic (sīyù liúliàng 私域流量) was one of the biggest China marketing trends of 2019. It has become even more popular in 2020 as an increasing number of brands and livestreamers have begun implementing this tactic. While the term is thrown around a

In this episode, Michael Norris, research and strategy manager at AgencyChina, joins Lauren to discuss the growing intersection of luxury and gaming. Their topics include collaborations with virtual influencers, luxury brands creating their own games or g

On June 8, Yatsen E-commerce, the parent company of Chinese cosmetics unicorn Perfect Diary, held a press event in Guangzhou to launch its newest brand, Abby’s Choice (完子心选wánzǐ xīnxuǎn) — and the China Marketing Podcast attended! In today’s episode, hear

This week, Lauren is introducing a new monthly series called The Pulse, where she will share her recent observations on the China marketing industry. Content will include the analysis of new social media platform features and trending topics, as well as t

Over the past couple of years, Chinese brands have been experiencing massive growth. Newly founded direct-to-consumer brands are booming, while the more established Chinese brands have rebranded and revitalized themselves to attract a younger audience. S