In his only podcast appearance of the year, Alex Duncan, co-founder and product lead at KAWO joins us in the China Influencer Marketing Podcast studio for an insightful discussion on the marketing sce

From Omaha to Shanghai, Elijah Whaley has experienced working in different industries, different cultures and different types of companies, with different types of people. Bundled with all of that experience comes a ton of knowledge and expertise...

How does a new company on its first legs grow and prosper in China? The answer is not as straightforward as one may expect, especially because the market, culture and society in China are more complex than those in the West. Jenny Chen joins us today...

China is increasingly the place where business happens. In particular, business are seeking to expand in China in a post-Covid world. Not only was China the only country to record a positive year-on-year GDP growth in 2020, but also, with the...

Branding has been a significant part of marketing for ages. It is a field that continues to find new ways to attract public attention and influence consumer behaviour. This sector of the industry has seen some of its most rapid development in China,...

If you're a veteran follower of the CIM podcast, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are that you're all too familiar with the term KOL. But what about the mysterious Key...

Key Opinion Leaders. KOLs. Influencers. If you're listening to the CIM Podcast (or even better, if you're a subscriber to this podcast, hint-hint), chances are you are all too familiar with what these terms define. But who are...

Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers. Today we'll be taking a look at some of...

Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a...

The inaugural episode of the China Influencer Marketing Podcast by PARKLU is brought to you by host Elijah Whaley. This special episode features Kim Leitzes, founder and CEO of PARKLU, who joins us to provide some invaluable insights of the challenges...