Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are experienced marketers and brand strategists who share their insights and expertise on branding and marketing topics. **Su

Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam and Dean discuss the power

Sam McEwIn and Dean Millson discuss the importance of attention in advertising and the findings of Professor Karen Nelson Fields research on attention. They explore the impact of attention on memory

Summary: Dean and Sam discuss the decline of jingles in advertising and the reasons behind it. Reflecting on their favourite jingles from the past and the effectiveness of these catchy tunes in creati

Summary: In this episode of The Brandwidth Podcast, Dean Millson and Sam McEwin discuss the importance of employer branding in todays competitive job market. They explain that employer branding is

Summary:Sam and Dean discuss the long-lasting and memorable Australian ad campaign, Cancer Councils Slip Slop Slap. They analyse the recent update to the campaign, which added two more actions, See

In this episode of the Brandwidth podcast, Dean Millson discusses the importance of brand guidelines and how they can benefit businesses, explaining that brand guidelines are more than just visual sta

Get ready for another insightful episode of Brandwidth Big Ideas on Small Business Marketing! In this episode, we delve into the topic of brand loyalty and loyalty programs with our knowledgeable

Get ready for another insightful episode of Brandwidth Big Ideas on Small Business Marketing! In this episode,we introduce you to the 95:5 rule and discuss key marketing strategies that can help

In this episode we discuss: Why is so much marketing literature focussed on B2C What does Jenni Romaniuk have to say about B2B? Does the law of double jeopardy matter for B2B as much as it does for B2