Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kelloggs dominated the market with one bold move: they doubled down on the

Is your brand ready for the online-only marketplace? In this episode of the Brandwidth Podcast, Sam McEwin and Dean Millson shine the light on InstaBrands. The rise of these online-only brands open

Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highl

In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach the topic wit

Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for small brands. They outline

Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are experienced marketers and brand strategists who share their insights and expertise on branding and marketing topics. **Su

Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam and Dean discuss the power

Sam McEwIn and Dean Millson discuss the importance of attention in advertising and the findings of Professor Karen Nelson Fields research on attention. They explore the impact of attention on memory

Summary: Dean and Sam discuss the decline of jingles in advertising and the reasons behind it. Reflecting on their favourite jingles from the past and the effectiveness of these catchy tunes in creati

Summary: In this episode of The Brandwidth Podcast, Dean Millson and Sam McEwin discuss the importance of employer branding in todays competitive job market. They explain that employer branding is