Whats the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or should it be left to marketin

Marketing attribution f@#*ed! In this Brandwidth episode, Sam and Dean dive into one of the biggest challenges facing modern marketersaccurately measuring whats driving results. From the flawed mul

How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode of the Brandwidth podcast. D

Struggling to win over customers or clients? What if the key to changing minds isnt about saying morebut doing less? If youre a business owner, understanding the art of persuasion can make all the

Weve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B? In this episode of Brandwidth, Sam an

Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kelloggs dominated the market with one bold move: they doubled down on the

Is your brand ready for the online-only marketplace? In this episode of the Brandwidth Podcast, Sam McEwin and Dean Millson shine the light on InstaBrands. The rise of these online-only brands open

Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highl

In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach the topic wit

Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for small brands. They outline