Bite Size Insights
Widespread consumer behaviour, sentiment and aspirations were being largely driven at a cultural level before the outbreak of coronavirus. Heightened by the bushfire crisis, Aussies were already asking for simpler lives – and now six in 10 of us see th...
As Australias flattening curve lends hope to easing coronavirus restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but underst
Sensory science research expert Dr Denise Hamblin talks to us about taste as the intersection of biology, culture and commerce and how our preferences evolve over time. In an era where people are seeking comfort at home over sharing adventurous experie...
This piece reflects the current position as of Friday 20 March 2020 - the day of recording. In this almost unprecedented situation, it is hard to give definitive advice; the following is based on experience from past crises,
In unprecedented times when physical human connection is being tested, we have turned to our network to share insights and learnings. Kantar Italy CEO Federico Capeci talks to Kantar Australia CCO Jonathan Sinton showcase both the Italian and Aussie sp...
Branding is the best single predictor of in-market effects. Kantars creative development gurus Sam Walters and Kris Katalbas reveal the strong relationship between an ads powerful branding results a
80% of employees globally have observed some discrimination in their career but only 1 in 3 feel empowered to escalate the matter. And almost half of employees (46%) believe who you know rather th
The role of brands is changing. Consumers now demand their brands deliver a positive impact in their livesandthe world they live in. Brands recognised for high commitment to purpose have grown brand
Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for.
Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent studyon Australian retail banking touchpoints. She reveals those that are reaching existing customers and those