Bite Size Insights

Bite Size Insights


Latest Episodes

Podcast: Why cultural understanding is key to innovating Aussie tourism’s road to recovery
September 30, 2020

Widespread consumer behaviour, sentiment and aspirations were being largely driven at a cultural level before the outbreak of coronavirus. Heightened by the bushfire crisis, Aussies were already asking for simpler lives – and now six in 10 of us see th...

Podcast: The evolving human story – how brands can connect with people through COVID-19 and beyond
May 11, 2020

As Australia’s flattening curve lends hope to easing coronavirus restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but understanding the human story is what allows brands to lear...

Podcast: The food we eat and why – bringing sensory research to life
April 27, 2020

Sensory science research expert Dr Denise Hamblin talks to us about taste as the intersection of biology, culture and commerce and how our preferences evolve over time. In an era where people are seeking comfort at home over sharing adventurous experie...

Podcast: Advertising and creative development during COVID-19 and beyond
March 25, 2020

This piece reflects the current position as of Friday 20 March 2020 - the day of recording. In this almost unprecedented situation, it is hard to give definitive advice; the following is based on experience from past crises,

Podcast: COVID-19 learnings from Italy
March 23, 2020

In unprecedented times when physical human connection is being tested, we have turned to our network to share insights and learnings. Kantar Italy CEO Federico Capeci talks to Kantar Australia CCO Jonathan Sinton showcase both the Italian and Aussie sp...

Podcast: How to create well-branded ads for TV
March 16, 2020

Branding is the best single predictor of in-market effects. Kantar’s creative development gurus Sam Walters and Kris Katalbas reveal the strong relationship between an ad’s powerful branding results and the ability to drive short-term sales – and the t...

Podcast: Transforming workplace culture through measuring equality, diversity and inclusion
March 02, 2020

80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel empowered to escalate the matter. And almost half of employees (46%) believe ‘who you know’ rather than ‘what you know’ drives career progression.

Podcast: How brands can get sustainability right in the decade of purpose
February 17, 2020

The role of brands is changing. Consumers now demand their brands deliver a positive impact in their lives and the world they live in. Brands recognised for high commitment to purpose have grown brand value twice the average with +212% brand growth.

Podcast: The new rules of digital measurement in the cookieless era
November 11, 2019

Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for.

Podcast: Optimising touchpoints in financial services
October 28, 2019

Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Australian retail banking touchpoints. She reveals those that are reaching existing customers and those that can impact potential customers and how that fit...