This week on the Beyond The Baselines podcast, we welcome Dave Henion, a man who has spent his life immersed in the culture of private members clubs.

Dave’s journey began as a young caddy at Rolling Hills Country Club in Connecticut, where he learned early on how golf and business often meet on the fairway. From there, he worked his way up — serving as assistant golf professional, head professional, and eventually Director of Golf at some of the country’s most respected clubs, including Woodway in Darien, Siwanoy in Bronxville, and the elite Apawamis Club in Rye, NY.

After years in club management, Dave transitioned into technology and healthcare, bringing with him the lessons learned from years of member service and operations leadership. Today, he serves as President of Marietta Country Club, where he is focused on bridging the gap between staff and membership and enhancing the overall member experience.

In this episode, Dave shares candid insights about the financial realities of private clubs — from the subsidized golf course to the food and beverage losses members actually notice — and why the bond between staff and members is what truly drives satisfaction. He discusses strategies for tee time and tennis reservation management, the competitive nature of member-guest events (including the all-important merchandise “arms race”), and the bold changes he’s overseen in both the clubhouse and on the golf course, including the re-turfing project at Marietta.

This conversation is packed with perspective from someone who has seen club life from every angle — staff, member, committee chair, and president — and offers a fresh look at what makes a club not just function, but thrive.

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