Beyond The Baselines

Beyond The Baselines


Latest Episodes

The Davis Cup Ebbs, The Laver Cup Flows, And Tennis At Clubs Faces Challenges
December 20, 2024

by Ed Shanaphy There's always that guy. The guy that is on the sidelines of every tournament, from a WTA qualifier to an ATP Masters to a Grand Slam. The guy who amazes onlookers through his buildi

A Touch Of Management Class
December 01, 2024

An Historic Club's Metamorphosis Through Consultancy to Interim Management To Long-Term Strategy Completion Pretty Brook Tennis Club first called BeyondTheBaselines.com in late 2019. The club was d

Young Gun To Aronimink’s Legendary PGA Teaching Pro
September 25, 2024

Young John Bierkan would bike through the parking lot at the club where his father was teaching golf most childhood mornings at 6am. These halcyon Pennsylvania mornings might have seen his siblings re

Writing And The Washington Post: How A Tennis Director Used Journalism Skills To Build A Program
June 04, 2024

Taylor Newman left college for two careers. Her love of writing led her to her daily, first shift - a beat journalist covering the DC Metro sports teams for the sports desk at the Washington Post. Ben

All In The Family
April 01, 2024

Hospitality runs in the family. Alexandria LaRocca, Director of Member Engagement at The Beach Point Club in Mamaroneck, New York, and Matt Assumma, who served at Ocean Reef Club in Key Largo, join th

Super Seasonal Secrets From A Leading Director
March 10, 2024

Two major seasonal jobs have just one director: Brett Gaede. From his first ever, post-college professional position at the renowned Nantucket Yacht Club, Gaede has made New England and Florida his se

Year-In, Year-Out, And Oddly, Year-Round At A Canadian Golf Club
February 22, 2024

It's not easy to engage members twelve months a year in the cold, frigid air of Canada when your only amenity is golf. Ash Chadha, general manager at Glencoe Golf And Country Club, is bringing members

The PGA Show: Clothing Surpasses Woods, Irons and Putters
January 28, 2024

This could be the best conference in our industry. It may be the biggest. It was the largest, according to the organizers, in over twenty years. The PGA Merchandise Show reached new heights this last

Destination Golf At The Tree Farm
January 15, 2024

Already a Top 100 course in the nation, The Tree Farm was a vision of a PGA Tour Player back when it was a deep, dark and dense tree farm owned by a timber company. Looking to fully open its doors in

Member Relations At The Heart Of Our Industry
January 05, 2024

Isabella Graf moved to the United States from her native Germany early in life. She may be a shining example not only of proverbial "American Dream," but also of the experience and education available