You may know by now that inside Soul-Full Success (my live coaching membership) we have fabulous weekly calls where we share all things life and biz. 
This week we talked about 3 big lessons I want to share with you.
These lessons are around: 

Identity – does your identity as a business owner match up with how you are believing, thinking, and doing? 
Knowing Your 3 – I’ve talked about this before, but what are your 3 front facing activities that keep you connected to your people and business? 
Investing in Implementation – it’s easy for us to continue buying courses, coaches and formulas, but I challenge you to invest in actual implementation. 

I dive into more of each of these lessons on the podcast to help you gain some of the insights my Soulies inside Soul-Full Success gained too. 
So enjoy this new episode and then let me know how these three lessons hit you… 
Love, Allison. 

Transcript:
Hey, hey. This is episode number 71. This is Alison Crow, your favorite life coach. And today, I have three lessons for you from a soulie business call that I want to share with you.
We had a fabulous call this morning. We have business calls on Mondays, and then we also have a growth achievement call twice a month. But today, we talked about three specific things I want to share with you.
The first one is Identity.
The second one is Soulies Know Their Three.
And the third one is Invest in Implementation Before You Buy Another Course.
 
The way that we checked in this morning, I brought a little context to the call. It was brought to me in my mind’s eye when I was brushing my teeth this morning getting ready for the day was about identity. I’m pretty sure I have a podcast that I will have to link up about identity. The question I posed to my clients and that I’ll pose to you here today is, does your identity match up as a business owner? I guess you could parlay this into any other area of your life. But since it was a business call, does your identity as a business owner and match up with how you are believing, thinking, and doing?
So for example, are you seeing yourself as a struggling business owner where you tend to perpetuate that struggle because of your identity as a struggling business owner? I love to pop forward into the identity of the woman that I am becoming and consider what problems she is solving. How is her brain thinking? A lot of our identity is wrapped up in our beliefs, and our beliefs determine a lot of our behavior and actions, and our actions end up creating results in our businesses.
I can ask this question to my clients or on social media. If you were totally confident, what would you be doing? And everybody can come up with something that they’re not doing because they’re not confident. What if confidence wasn’t a requirement and so you just did the thing? But usually, confidence or insecurity is wrapped up in the beliefs around our identity.
So as my client, Farah, said in her checkout, align. I had said in the call, “Align that shit. Check-in.”
What is the identity of the person that you’re becoming?
And are you living, walking, moving, and breathing in an old identity that does not serve you anymore?
What is the identity of the woman or man that you’re becoming?
What are the beliefs that run through their head?
What are their I AMs?
How do they move through the world?
This is so corny, but I used to have this identity of being a macaroni and cheese connoisseur, and I’ve only had it one time in the last 18 months.