This is episode number 54. And as soon as I hit the record button, my dog is either going to snore or lick his balls. That’s what happens in my world. Hey, gang. I’m excited to bring this episode to you today. It’s a really important episode. I need you to listen carefully. I need you to maybe even listen a couple of times because I really, really want to help you, and I see so many people give up, quit, get frustrated, et cetera. What we’re going to be talking about today is blueprint bullshit and why formulas don’t work. I know that’s a controversial thing to say in a world where there are franchises – franchises offline, and then online we’re inundated with the formulas, and the blueprints, and the roadmaps, and here’s how I created my six-figure success..blah blah blah. 
If you’re listening to this today, you are probably an online business owner or service provider, or you’re a business owner or service provider who uses online methods to market your business. I get it. You want it to be easy, right? We all want it to be easy. I want business to be easy. We want to do work that we enjoy. We want to make money. We want to have freedom. And wouldn’t it be nice if we could implement the magic pill, the magic formula, and boom, it’s all working? #dreamscometrue, #livingmybestlife. That’s what a lot of the marketing tells you, and there is a giant big but in this.
I want you to think of it. How many courses, online courses are what I’m talking about right now, how many of these “here-is-the-formula-for-what-you-do,” how many blueprints have you followed, or implemented, or purchased? And number one, I want to know if you implemented it. Number two, I want to know if you even finished it. I know I have bought these things. I have bought these things. I have taken coaching courses. And I’m not saying that they haven’t helped, but there is a reason why they are not a magic pill.
So, I’m curious.
Actually, this was interesting. There’s a very prominent and well known, and I’m sure it’s helped thousands, and thousands, and thousands of people, business school that goes for sale every year. Many, many, many, many of my clients have taken it. I actually considered taking it at one point, but a mentor of mine was like, “Oh, you don’t need it. You’ve actually already done all these things.” I think it’s fantastic. I’ve seen a lot of people create success with this. I love that that course is out there. However, that course is only one element in a myriad of elements that are required for you to actually have the success, the finances, the clients, the exposure, whatever it is that you need.
I was talking in a room full of 20 or so of my clients and about half of them had taken that course sometime in the last 10 years. Of all of those it, I had no clue that they had taken it. They had no outer evidence. You would think that if you had taken one of these courses that teaches you how to implement your online business that you would actually see the fruits of the learning and the labor.
I’m going to be giving you some reasons why the formulas and blueprints alone don’t work and why people are using them. Then, I’m going to remind you of some of the elements that are required.
 
The first thing I want to share is that formulas and blueprints appeal to your fears and the emotional stress that you will go through as a small business owner. I get it. I just want someone to tell me what to do. I have said that myself, and I’ve heard my clients say it over and over again. I have certain clients that I have frustrated to no end because I will not give them a formulaic answer to their questions.
But, think about this phrase: I just want someone to tell me what to do...