The Accountability Studio

The Accountability Studio


Latest Episodes

What Does it Take to Get Consumer Perception Surveys Right?
May 25, 2022

Consumer perception surveys are notoriously difficult to get right from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong. In this episode of Ad Watchers

How Can You Avoid the Grey Areas of Green Claims?
April 20, 2022

As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustaina

COPPA Questions: Are Safe Harbors Effective?
March 23, 2022

As the drumbeat to modernize the Childrens Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPP

What Evidence Do You Need to Support Health Claims?
October 27, 2021

Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health

Data Privacy Accountability in Practice: A Case Study of Cisco
October 20, 2021

In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one companys innovative approach to data privacy, accountability,

When Are Advertisers Responsible for Consumer Ratings and Reviews?
September 22, 2021

In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service’s reviews and ratings. Since consumers

What Do CARU’s Revised Guidelines Mean for Advertisers?
September 15, 2021

Despite this generations comfort navigating digital spaces today, they still face the same cognitive limitations and therefore, vulnerabilities that they always have. This reality is just one of

The Best Podcast Episode Ever: What is Puffery?
August 18, 2021

When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because th

The Past and Future of Privacy Accountability: Is CBPR a Model?
August 04, 2021

In this episode of The Accountability Studio, Moderator Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is joined by two industry professionals for an informativ

How Do We Step into the Shoes of the Consumer?
July 21, 2021

When you see an advertisement, you are likely taking in much more than just the words you are presented with. The visuals, sounds, and way the language is presented can all impact the implied messages