Looking back even just five years ago, the privacy landscape looked nothing like it does today there was no General Data Protection Regulation (GDPR), no California Consumer Privacy Act (CCPA), and

BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech

The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin. But just like claims

Consumer perception surveys are notoriously difficult to get right from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong. In this episode of Ad Watchers

As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustaina

As the drumbeat to modernize the Childrens Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPP

Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health

In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one companys innovative approach to data privacy, accountability,

In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service’s reviews and ratings. Since consumers

Despite this generations comfort navigating digital spaces today, they still face the same cognitive limitations and therefore, vulnerabilities that they always have. This reality is just one of