The Accountability Studio
Latest Episodes
What Does it Take to Get Consumer Perception Surveys Right?
Consumer perception surveys are notoriously difficult to get right from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong. In this episode of Ad Watchers
How Can You Avoid the Grey Areas of Green Claims?
As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustaina
COPPA Questions: Are Safe Harbors Effective?
As the drumbeat to modernize the Childrens Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPP
What Evidence Do You Need to Support Health Claims?
Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health
Data Privacy Accountability in Practice: A Case Study of Cisco
In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one companys innovative approach to data privacy, accountability,
When Are Advertisers Responsible for Consumer Ratings and Reviews?
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service’s reviews and ratings. Since consumers
What Do CARU’s Revised Guidelines Mean for Advertisers?
Despite this generations comfort navigating digital spaces today, they still face the same cognitive limitations and therefore, vulnerabilities that they always have. This reality is just one of
The Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because th
The Past and Future of Privacy Accountability: Is CBPR a Model?
In this episode of The Accountability Studio, Moderator Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is joined by two industry professionals for an informativ
How Do We Step into the Shoes of the Consumer?
When you see an advertisement, you are likely taking in much more than just the words you are presented with. The visuals, sounds, and way the language is presented can all impact the implied messages