It is not uncommon to hear that a child wants to be a content creator making a living by sharing their hobbies, likes, and interests with a following on a social media platform like YouTube. A commo

For this episode of Ad Watchers, join us for Erics favorite ad law topic: puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression

For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974 the Childrens Advertising Review Unit (CARU) was established as the U.S. mechanism of indepen

On October 7, the negotiations between the U.S. and European Commission regarding the future of the data privacy frameworks behind the Privacy Shield program were completed with the release of a Presi

Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transpare

The metaverse is still a bit of a mystery. Though it will soon begin to integrate physical and virtual worlds, no one has the answers as to exactly what that merge will look like. On this episode of P

For years, the direct selling industry carried a stigma of frauds and pyramid schemes, but in 2019, the Direct Selling Association decided to take control of its reputation. They enlisted the help of

As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet? In this episode of Privacy Abbreviated, hosts Catherine and Dona are joine

When you hear a claim in an advertisement like, best in the world, you probably know that the product has not been measurably proven to actually be the best in the world. And thats okay, because th

Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of Ad Watchers, the host