What are you really good at? That’s the question my guest Aliza Licht (pronounced Alee-za) asks people when she is mentoring them on developing their professional and personal brand. And guess what? It can change throughout your life.

Aliza Licht is the founder and president of multimedia brand LEAVE YOUR MARK. With over two decades in brand marketing, communications, and digital strategy in the fashion industry, she uses her expertise as an author, podcaster, and members-only community career coach to mentor people on how to shape and amplify their personal brands to drive success. Her book LEAVE YOUR MARK is ranked in the Book Authority’s “100 Best Career Development Books of All Time” every year. Aliza has been dubbed one of America’s “Next Top Mentors” by The New York Times, Business Insider’s Top 20 Most Innovative Career Coaches plus a ton of other accolades, but I have known Aliza for years back when she was DKNY PR GIRL working for Donna Karan.

Join us as we discuss: how Aliza helps women in their careers today; Aliza’s advice for women in midlife who want to switch careers and might think it’s too late; how to age with excitement; her Instagram where she offers actionable career advice while dispensing beauty tips; and how to nail your narrative. We also talk about beauty because she’s obsessed and has many great drugstore finds and then we just catch up, because it had been too long.

Find Aliza:

Website: alizalicht.com

Book: LEAVE YOUR MARK

Podcast: LEAVE YOUR MARK: Freshly Brewed Career Advice

Instagram: @alizalichtxo

Leave Your Mark Community: alizalicht.com/leaveyourmarkcommunity