Did you know that girls as young as 10 are walking into Sephora and buying anti-aging skincare products that are meant for our skin? “Why?” you might ask. Because they have seen their peers unboxing and using them on TikTok. So now it’s trendy to buy Drunk Elephant Bronzing Drops with peptides for $34 or Dior Lip Glow Oil for $40 or even Summer Fridays Midnight Ritual Retinol Renewal Serum for $69! Yes, tweens are putting anti-aging retinols and Vitamin C’s and other acids on their face because it’s trendy and aspirational, but it’s also hurting their skin.

Why are we as middle aged women told to embrace aging and yet teens fear it? How did we get here?

Elena Frankel and Carolyn Barber are the founders of Flyte.70, a beauty brand that focuses on grown-up skin. They believe life is about embracing, not fighting, change and that we are as youthful as we feel…not by the numbers on our birthday cake. They understand that no matter how many layers of full-coverage concealer or contour sticks we apply, we won’t magically transform into our 20-year-old selves and that we need to be okay with that.

Join Lauren, Elena and Carolyn as they discuss: what lead to this irrational fear of aging; if TikTok or parents are driving the bus; who is paying for this expensive skincare and why; how stores might deal with this (if they can) and calm the dopamine needs of our tweens and teens; how we can talk some sense into teenage girls to not buy into the hype; how teens are ruining their skin; ingredients teens needs to stay away from, and so much more.

Show Notes:

Website: flyte70.com