A documented content strategy is your guidebook. It provides the content framework, the content tactics, and needed direction to fulfill the goals and expectations of your content marketing. Without a strategy, are you walking in the right direction? In e

Human-centered marketing is a hot topic within our agency. We cover the topic thoroughly in blog posts, LinkedIn Content, and we’ve even dabbled on this topic in the B2B Content Corner podcast. We’ve said this before, human-centered marketing is relevant

Get your messaging right. That’s the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to addres

LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great v

Are you seeking to scale your content marketing program? Or maybe you simply need extra support? In this episode, I outline the core differences between how a content agency, a freelancer, or an in-house marketer can help you with these challenges. I walk

It’s time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You’ll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five. Who are o

Content creation is a time sucker. We publish content, and then we're back in the planning process to create more content. How can we become more efficient at this process? How can we ensure the content is seen by our target audience? The answer is to rep

How do you start your B2B content marketing strategy? It might be overwhelming to boldly plan your 2021 B2B marketing agenda. Whether your a small business or a startup, finding the right B2B marketing tactics, strategies, and best practices is overwhelmi

LinkedIn is a social media powerhouse for the B2B industry. Are you on this platform? With thousands of human beings on this platform, it's a social media channel to connect with your peers—but also make business connections. Currently, it's one of the to

In this episode, I start at the beginning of the story during my first job in marketing. Then I fast-forward to how I became involved in B2B specifically. In between, I share my travel experiences and why I decided to settle in Berlin, Germany. It's one o