Authorpreneurs Almanac

Authorpreneurs Almanac


Latest Episodes

AA67 All About the Avalanche
January 30, 2017

Last year, Sterling and Stone held its first annual Avalanche, a company-wide meeting where we discuss the long-term vision of the company. Sean and Johnny share our Sterling and Stone Story Studio goals for 2017 and 2018, so make sure to take notes.

AA66 The Brand New Authorpreneur’s Almanac
January 23, 2017

We’re big fans of trying new things here at Sterling and Stone, and one of those things is a new format for Authorpreneur’s Alamanac. As you know, we don’t just half-ass it; we go all the way. Since Sean and Johnny are now BOTH in Austin,

AA65 Teams and Team Leaders
January 09, 2017

The previous year saw Sterling and Stone’s first Avalanche, a company retreat where we plan for the next year. Sean is the ‘big idea’ person, and Johnny has stepped into the Operations role, to help implement those ideas. Today,

AA64 Final 1.0 Episode
December 26, 2016

Today’s episode is a wrap-up of 2016, and what you can look forward to in 2017. Sean talks about the changes coming to Sterling and Stone FM, new shows, some shows that aren’t going to make the cut, and the future of video podcasts for S&S.

AA63 Why We’re Rebranding Dead City
December 19, 2016

Some people say that books are forever, but that’s not exactly true. Today, Johnny talks about Sterling and Stone’s book Dead City, why it didn’t do nearly as well as we thought it would, and what we’re doing about it.

AA62 Thinking in Terms of Roles Instead of People
December 12, 2016

In the beginning of Sterling in Stone, we made the common mistake of looking at tasks and people. However, as we grow, we realize that a far more logical way to look at things in terms of roles. For one reason,

AA61 How We Are Iterating our Book Writing Process
December 05, 2016

As we learn and grow as authors, we are always tweaking and changing things. Anything we can optimize or improve, we do. Today, Johnny talks about how Sterling and Stone changed their writing process, especially the way they handle beats in collaborati...

AA60 The 2017 Avalanche
November 21, 2016

How many times have you wished you could watch successful people and learn from them? We call those ‘work retreats,’ and we just had the first, company only retreat where we planned out most of 2017 and part of 2018.

AA59 One Year of S&S FM Lessons
November 14, 2016

We launched the Sterling and Stone FM Podcast network with high hopes, and some of them went exceptionally well. Some things, though, were less than stellar. Today, Sean talks about the future of the network, some of the changes you can expect,

AA58 Advertising for Ourselves
November 07, 2016

99Designs was a long-time sponsor for the Self Publishing Podcast, but like many things in business, it’s time has come and gone. Today, Sean talks about how having a sponsor was great, and what the Sterling and Stone FM Network intends to do instead.