Agency Ahead by Traject

Agency Ahead by Traject


Latest Episodes

How Processes and Documentation Led To Selling an Agency with Andy Cabasso
October 16, 2020

On Episode 50, co-founder of Postaga, Andy Cabasso shares his experiences growing, developing, and ultimately selling his digital marketing agency. Andy delivers fantastic advice on knowing your niche, creating effective processes, and nurturing relations

Using Google My Business to Kickstart Your Local SEO Services with Mike Blumenthal
October 12, 2020

On Episode 49, Mike Blumenthal, the Godfather of Local Search, shares his experiment with using Google My Business to drive a digital presence for a small diner and how agencies can use GMB to get their foot in the door with their Local SEO marketing serv

The Vital Crawl of a Technical SEO with Rachel Anderson
October 09, 2020

On Episode 48, Rachel Anderson, Technical SEO Analyst for DeepCrawl, explains the importance of monitoring Google Web Core Vitals, how she builds Google Data Studio reports, and the different challenges of a small website Tech SEO audit versus a large web

Selling Text Message Marketing As a Service Jon Hall
October 05, 2020

On Episode 47, Switchbird and Grade.us founder, Jon Hall reveals the opportunity for agencies behind text message marketing, how you can position it in your service offering, what to look for in a SaaS vendor, and the value of white labeling your software

Natural Language Processing and Machine Learning with Jessica Peck
October 02, 2020

On Episode 46, Jessica Peck educated us on the accessibility of natural language processing (NLP) and how it can be used in SEO. She also shared some cool applications for machine learning for SEO.

True Leadership and Owning Your Agency’s Narrative with Michael Brenner
September 28, 2020

On Episode 45, Michael Brenner, CEO of Marketing Insider Group and author of Mean People Suck, dispatches on the role of leadership in business, how agencies can tell their story, and the leadership paradox.

Experimenting with SEO On the B Sides with Luke Davis
September 25, 2020

On Episode 44, Luke Davis, SEO Executive at Adzooma, shared how he got into SEO, developed his own blogs around his passions, transitioned to in-house SEO, and discussed how he believes Google's reduction of search volume data might impact SEO.

How Agency Right-Sizing Impacts Profitability with Nick Eubanks
September 21, 2020

On Episode 43, Nick Eubanks, Founder of From The Future and Traffic Think Tank, imparts his years of experience building agencies. He gets into the weeds of margins, profitability, growing your existing clients, and right-sizing your agency by tracking yo

Behind the SEO of a High Volume Publishing Site with Alli Berry
September 18, 2020

On Episode 42, Alii Berry, SEO Director of The Motley Fool, provides a deep dive assessment of the challenges that an SEO team at a major long time news analysis publisher faces. How you do develop evergreen content, internal linking, and a clean navigati

Putting a Price on Writing Good Content with Vin D'Eletto
September 14, 2020

On Episode 41, Vin D'Eletto, founder of content agency Word Agents, shares his insights on hiring freelance writers, developing a fair and effective process, and how he perceives the value of written content in the context of digital marketing.