Agency Ahead by Traject

Agency Ahead by Traject


Latest Episodes

Early-Stage Agency Challenges: Goals, Pricing, Processes, Tools
November 20, 2020

On Episode 60, agency owners Selena Vidya (Orthris Media), Akvile DeFazio (AKvertise), and Michael King (iPullRank) join as panelists on a webinar replay in which they discuss with Garrett the challenges, milestones, and processes, they have encountered a

E-A-T Algorithms and the Complexity of Google Search with Lily Ray
November 16, 2020

On Episode 59, Lily Ray, SEO Director at Path Interactive, picks apart Google's concept of E-A-T, what it means for SEO, and how you can use the Google Search Quality Guidelines to inform your content. She also discusses some of her predictions in search

Zen and The Art of Building a Freelance Business with Elise Dopson
November 13, 2020

On Episode 58, Elise Dopson shares her story of how she discovered her passion for writing. Her ability to consume, learn, and create content in the B2B world has jumpstarted her freelance career. Now she's building a community where she can share her kno

Evaluating Organizational Change by Diversity Accountability with Azeem Ahmad
November 09, 2020

On Episode 57, Azeem Ahmad touches on a range of subjects including how you can discover the plans for increased diversity at an organization through the hiring process, networking in your industry on social media during a pandemic, and agency vs in-house

Taking Control of Your Brand SERPs with Jason Barnard
November 06, 2020

On Episode 56, Jason Barnard explains the importance of the brand SERP. He distills the elements that can potentially appear, how you can control it, and why it should be an important part of your content strategy.

Selling Content Strategy as a Service with Nicole DeLeon
November 02, 2020

On Episode 55, Nicole DeLeon, founder of North Star Inbound, depicts her agency's content marketing services, process, tactics, and strategy that has delivered awards, happy customers, and success. She also shares her thoughts on the complicated nature of

Critical Project Management Decisions for Agency Owners with Ben Aston
October 30, 2020

On Episode 54, Ben Aston, founder of The Digital Project Manager, talks about when to hire a project manager for your agency, choosing project management frameworks for early-stage marketing agencies, and what to look for in the processes and tools for pr

Prepping Local SEO For the Holidays with Kanika Thakran
October 26, 2020

On Episode 53, Kanika Thakran offers the main Google My Business features that local businesses should be optimizing for the 2020 holiday season. She also touches on brand messaging that she believes will be effective over the next few months.

Tool Building for Data-Driven Agencies with Eugene Levin
October 23, 2020

On Episode 52, Eugene Levin, Chief Strategy Officer of SEMrush, highlights the SaaS SEO tool's focus on building feature sets that are perfect for agencies helping their clients. Eugene zeroes in on the importance of SEO reporting for agencies.

Local Marketing for Global Brands with Brad Fagan
October 19, 2020

On Episode 51, Brad Fagan of Uberall breaks down the insights from his recent research on how Global brands are approaching local marketing, reputation management, and local SEO. He offers some strategies that work for larger brands at a local level.