In any business, organization, or educational institution, there are core values that guide its operations. These values are crucial not only for establishing a sense of purpose and direction but also for aligning everyone's mindset towards a common goal. But in reality, many organizations simply stick to the script instead of actively following their values. How can we define our vision, mission, and core values and guide our employees and the whole organization to success?

Today, I am thrilled to have Brenda Boyle, the founder of Fireheart Coaching, as our guest. We will be diving deep into the importance of core values for organizations, how they can be identified and defined, and how they can be used to drive success. With her Master’s Degree in Organizational Leadership, Brenda’s expertise lies in creating value-based leadership that is ideal for the rest of your team.  

Whether you're an entrepreneur, business leader, or simply interested in organizational leadership, this episode is for you!

 
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Listen to the podcast here:

The Importance of Core Values for Organizational Success with Brenda Boyle
Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. We’ve all found ourselves in this situation, maybe you’re in an organization at a job and that organization will express a certain set of values that they live by and they love to put it on their website, they love to show it off whenever they can, but then when you actually do the day-to-day job, when you enter a situation where those values are put to the test, well, what actually happens doesn’t always match those values and it can be a little bit frustrating when you say to your employer or wherever you are, “Well, you say that you value people first,” or whatever the common phrase is but then when the situation actually went down, the way you were treated, the way that people responded, the decisions that were made did not seem to actually match those values. My guest today, Brenda Boyle, is all about helping organizations live up to those values with her company, Fireheart Coaching. 
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Brenda, welcome to the program.

 

Thanks so much, Stephen. Appreciate being here and excited to connect with you all today for this conversation.

 

Yeah, it’s a wonderful conversation to be had because I think we’ve all experienced this or --- well, I’ll just rephrase it that if anyone out there listening has not experienced this, then you’re a really lucky person, but a company, I think the most common thing is, “We value innovation,” but then when you come with a new idea, they say, “No, just stick to the script or stick to the process and procedures manual,” or whatever it is. I know this takes on a lot of different forms. So, my first question would be why do you think that is? Why do you think so many organizations don’t live up to their values? Say something and then do something else?

 

Short answer, it’s hard. Two-word answer. I think it takes a lot of intention, strategy, communication, and perseverance/consistency in communicating those but it doesn’t necessarily often trickle down or throughout the rest of the organization, particularly if the team is growing really big or going through a rapid period of scale, hiring, transitions. The values might start with one particular leader or leadership team but how does it grow from there? And then when things change, like a global pandemic, what do your values, your company values look like throughout that time of change? I think those are two distinct but really hard questions to answer and we’re not necessarily taught that in school or taught that in other places.

 

No. In school, you’re mostly taught how to get the answer right.

 

Exactly. 

 

Like from memory, which seems weirder and weirder in an era where everyone has a device where they can easily just look up something. We’re not taught how to like, first of all,