For anyone who wants to kick-start their business or reach new audiences with your message, how do you craft articles that top publications would actually want to publish? 

In this episode of Action Antidote, Erica Holthausen will walk us through the process of writing, why it's important, and how it compares to other types of writing. Erica Holthausen is the founder of Catchline Communications, a consultancy agency that helps clients get published in esteemed publications. Her clients have by-lines in some of the most prestigious industry trade journals and business magazines, including Inc., Entrepreneur, Fast Company, Thrive Global, and EHS Today.

Listen to the podcast to find out more!

 
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Writing Articles for Publications and Appropriate Publisher with Erica Holthausen
Welcome to Actions Antidotes, your antidote to the mindset that keeps you settling for less. One of the things that stops a lot of us in our pursuits is when we see what someone else is doing to manage their pursuits, and we can't picture doing it ourselves. This can be especially true with the mission of marketing or getting ourselves noticed. Now, this is true whether your pursuit is to start your own business and get it to succeed, or whether your objective is to find the right job, the right position, the right role with a company. 

My guest today, Erica Holthausen, is the Founder and Leader of Catchline Communications. What she does is, she helps people get their articles published in many different publications, as one of the possible many mechanisms that we have out there to get ourselves noticed. It doesn't have to be a social media blitz campaign. It doesn't have to be the standard methods that you always think about when you think about marketing. Because the mission is just to get yourself noticed, regardless of what your pursuit is.

 
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Erica, welcome to the program.

 

Thank you so much, Steven. It's great to be here.

 

Oh, thank you so much for hopping on Actions Antidotes. Let's begin. Tell me a little bit about Catchline Communications. Because you help people not only get their publications out there, but also determine what's the right publication to reach their audience.

 

Yeah, that's a big part of what I do. It's easy to say I know this publication, like Harvard Business Review, or Inc, or Forbes. I want to be published there. But before you jump in front of all of the other steps, knowing what your business goals are, like why do you want to be published anywhere? Why do you want to write articles for publication? What are you hoping it will do for your business? How do you want to use these? What is the business purpose that underlies all of this?

The more you understand why you want to do this and what your goals are for writing for publications, the easier it becomes to — I call it creating filters.

You use those goals as filters to say, "Okay, this is what I want to do. These publications will help me get there. These won't."

 

What types of pursuits? What types of businesses and objectives are the types that people should be thinking about writing an article for publication, as opposed to some of the more, I would say, "traditional marketing techniques" that we have now with the social media blitz campaign or everything else?

 

So, the obvious easy ones are professional services businesses. So, if you're a consultant, if you're a business coach, if you are anything that does professional services, those are easy, easy fits into these publications. Less obvious, but equally true are, if your industry has an association or has a trade journal, that's an opportunity to write for them. Because other people in your same industry are always looking for smart, actionable advice that is going to allow them to do what they do better. So, if you're in the supply chain world, there are a ton of publications regarding supply chain.