One of the reasons you might suffer from a lack of creativity boils down to time. You have become so busy, so there's no time for your creativity. But, what would life look like if you value your time as much as you value other things? 

In this week's podcast, join us as we welcome our guest, Katie Burkhart. She is an entrepreneur, author, and keynote speaker. Katie has founded several companies and is currently the CEO of MatterLogic, where she and her team support leaders and organizations clearly define what it means to be a purpose-driven business. She advises business owners on how to align their time with their goals and run a purpose-driven company. Listen in for ideas on how to maximize your time and become more successful in all areas of life.

 
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Listen to the podcast here:

Creative Thinking and The Value of Time in Business with Katie Burkhart
Welcome to Actions Antidotes, your antidote to the mindset that keeps you settling for less. One thing that we all need to try to do to achieve the life that we want, no matter what form that takes, focus on what really matters. We live in a world full of distractions, there are distractions everywhere, and we all now have a portable distraction in our phones, purses, wherever we put our mobile phones ready to distract us at any one given point in time and, sometimes, the difference between someone that truly succeeds at achieving what they set out to achieve, achieving the life they really want, and someone that doesn’t quite get there is how often we get distracted and how long we allow ourselves to get distracted for. These distractions can come in, of course, many different forms and my guest today, Katie Burkhart, is all about helping businesses focus on the things that really matter in order to achieve their mission. She is the mastermind behind a system called MatterLogic which she implements through her organization, MatterPulse.

 
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Katie, welcome to the program today.

 

Thank you so much for having me. I’m excited to be here.

 

Definitely. So, first of all, MatterLogic is the system you implemented. What did you view in the world that made you decide that this system was something that businesses needed to help them really focus on what matters?

 

That’s a great question. So, I’ve had the pleasure of working with a number of extremely passionate leaders who are excited about their big idea and how they’re going to improve or otherwise change the world, but I’ve also watched those same leaders struggle to pull themselves in one to many directions at any given time and, as a result, really stunt their growth and their ability to do what it is that they set out to do. In particular, I think about conversations with people where it’s like, “Well, this trend is here. We should be pursuing that,” or whatever and, all of a sudden, whether it’s between more ideas and things that they could do, because I find people with big ideas tend to attract ideas naturally, or through other things that are pulling their attention away from what it is they set out to do is that we need to go about fixing this and, inherently, gravitated towards the purpose of the model. But what I found in that process was that it wasn’t overly well defined. I ended up thinking, well, the issue is really that people don’t have the right data, they don’t have the right information, we should be trying to build technology to support that. But quickly, it was, actually, we don’t really even have a good definition for what it means to run a purpose-driven business, really to reap the benefits from it. Most people look at it as, “Oh, you did something impactful and it’s inspiring,” and I’m like, well, okay, but once you have the statement, and we’ll debate whether that’s the right definition later, what does that mean for how you run your business every day and what does that mean in benefit for how you grow your business?

 

And as you said, focus,