“Is there any time when branding isn’t important?”

Your brand represents you and your promise to your customer. With creativity, skill, and a strategic approach, you can establish an identity with your brand. Great branding sells out to your customers because it’s what makes you unique and different.

Here today is brand specialist Kyle Asperger, and he’ll be deep diving into how branding gives “life” to your company. He would walk us through the importance of story making and overseeing creative projects to amp up your business.

 
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Listen to the podcast here:

Branding: Knowing Yourself and Building Relationships With Kyle Asperger
Welcome to Action's Antidotes, your antidote to the mindset that keeps you settling for less. As you continue along your journeys and build your own things, one of the important aspects of that journey is going to be branding. Branding is something that a lot of people have some weird and interesting thoughts about which we'll cover in this episode. We all have a brand. A brand is a good way of understanding what service someone offers. You think about your favorite brands: Nike, Whole Foods, anything. There's an automatic mental image or an automatic feeling associated with that brand. 

Today, my guest is here to talk to us about the importance of branding and how we can go about visualizing and creating a good story for our particular brand. Today's guest is Kyle Asperger, the founder of Studio 301. 
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Kyle, welcome to the program.

 

Stephen, thank you for having me. Pleasure to be here. I hate talking about myself, so this is nothing but just pure torture.

 

Sorry. Most of my guests tell me, "Oh, I love your questions. I love coming on and talking about my things." The first thing I want to dive right into is, a brand is a story. What do people generally think about their brands?

 

Probably the wrong way. I think that's going to be my default, just because it circles back to what we were just talking about. This is the armchair expert in me. That's the psychological "I've been through therapy. I know myself now," yada-yada, "I'm always working on myself." 

 

As we all should be. 

 

That is the crumbs of it.

Whether it's a brand revolving around the individual or a brand revolving around the product, the key is to do all of that footwork, the heavy lifting.

Go through the painful moments of the conversations that you believe [you physically ill]. It's through those struggles in life that marks/notes. Embrace the struggle. That, I think, is so true within the world of just branding. Know yourself. Know your product. Know it thoroughly. The brand will come to life as a byproduct of that.

 

With this "know yourself, know your brand, know your product", is there an order to this, or does this all happen in parallel?

 

It is a bit different. If you're talking purely product, that perhaps is a bit more easy to create and cover a brand around, as opposed to an individual, which is severely more complex. If somebody is a coach or something along that line that the individual is critical and core to whatever value they bring to the table, that versus a product -- a product is pretty self-explanatory, what the uses are for; people are just more complex beings.

 

Interesting. Do you typically work with products more or people?

 

We don't really find ourselves working within a niche as far as the services or products that are provided. What I do on a regular basis is strictly work with people. That's what I do all the time. I just go out and try to find friends. That's it. Just being here on the podcast, the part that was fun for me is just chopping it up about the psychological, social psychology course, understanding, "Okay. Where is Stephen coming from with this podcast? What are the tools that he is employing? What makes him truly Stephen?" That's the kind of stuff that makes me excited.