Remodeling is different from other home service businesses. It’s a special industry that needs its own strategies and approach for creating a marketing plan. While other service businesses need a lot of leads, remodelers don’t. How can remodelers create an effective marketing plan without needing so many leads?

In this episode, I have Brooks Burnette, Founder of Remodel Reach Marketing. His company specializes in serving residential remodeling contractors. Brooks shares his strategies for working with contractors, generating and converting leads, and building effective websites. He also emphasizes the importance of listening to and understanding clients' needs.

Tune in and learn more!
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Listen to the podcast here:

Lead Generation for Remodeling Contractors with Brooks Burnette
Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about contracting, specifically remodeling contracting, but contracting in general is a kind of topic that’s gotten a little bit more attention lately. I know we just lived through a few decades where a lot of that type of work was looked down upon by some segments of the population, and now, amongst the new generation that’s seeing kind of a greater amount of security in that, there’s a renewed interest, as well as the clear impact that you see with your work right away as opposed to some of the jobs that a lot of people feel stuck in. But, of course, there’s a lot of considerations when contracting or starting any business that you need to get your business off the ground. An important one and a topic that I’ve covered before is also getting noticed, getting your business out there, getting it marketed. To talk about his business around remodeling contractors, how they get their digital marketing done, is the founder of Remodel Reach Marketing, Brooks Burnette.
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Brooks, welcome to the program.

 

Hey, Stephen, thanks for having me. I appreciate it, man.

 

Oh, well, thank you so much. And I like to start a lot of my episodes by getting people oriented. So we know you’re talking about Remodel Reach Marketing so you’re obviously not the contractor yourself, you’re the one handling the marketing for the contractor.

 

Right, exactly. So we’re a full-service digital marketing agency for remodeling contractors. Typically, that’s just residential. There’s not very many remodeling contractors who are solely commercial versus residential, most of them are residential and those are the guys that we like to talk we like to target. The commercial, they typically have their own client base and they go to the same people over and over, like in one industry, like restaurants or like hotels and things like that so they typically don’t need a lot of help. But the residential guys, they’re the ones that we really go after. 

 

Now, when you talk about the residential versus the commercial, can we think of this as kind of similar to the difference between a B2B and a B2C play, where the commercial contractors or commercial remodelers are doing B2B and B2B is going to have a very different method of marketing than B2C, the residential, where you’re talking about the individual person who’s looking to do a remodel in their home? 

 

Yes, yes, absolutely. So, one thing that we find is B2C, there’s a few different strategies that really work well for them with lead generation and SEO and all those things that you kind of mentioned a little bit earlier, and the B2B, it’s pretty much all about relationships and just building relationships with those other industries and getting their name recognized within those industries, going to shows for those industries, like restaurants, again, for example, and just really focusing in on those individuals rather than trying to build their brand like a residential contractor would have to do in their local area. 

 

Now, that makes sense.