When we offer services, one way to connect with our audience is through social media. The challenge is that while we want to reach a large number of people, there are important factors to consider. But how can you truly stand out in the crowded social media landscape?

In this episode, I have Wendy Pace, Founder and Owner of PACE Setting Media. We talk about the importance of making content for a specific audience, and marketing strategies for businesses. We also discuss the limitations of algorithmic content creation and how social media algorithms work for content visibility. Learn how to stand out online!
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Strategies to Get Noticed on Social Media with Wendy Pace
Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about a broader category of getting noticed. You produce a product, you produce a service, you produce an offering, even wanting to, say, get people together for some sort of a social endeavor. No matter what you’re trying to do, you have to find some way of getting noticed, and as you’re probably well aware of, over the last half a century and particularly even the last 20 years, the landscape of getting noticed has changed quite a bit, there’s a very different way of getting noticed now than it was during, say, the middle of the 20th century. There’s a lot of stuff that involves digital marketing and content creation that I’m here to talk with my guest today, Wendy Pace, the founder and owner of Pace Setting Media, about this endeavor and what getting noticed in the 21st century really looks like.
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Wendy, welcome to the program.

 

Thank you. Thanks for having me.

 

Starting on the topic of getting noticed and how much that has changed, what’s the number one thing that someone needs to think about, let’s say someone just finished building their product or finished outlining their service, outlining their offering, what’s the number one thing someone should be thinking on right now as far as getting noticed?

 

Okay, so they’ve developed a product or a service, they need to be thinking about who is this for? What does my audience look like and where is my audience at?

A lot of people just throw stuff at the wall and hope that it sticks and that’s not exactly the way it works in social media.Share on X

If you’ve noticed or paid any attention to your social media feeds, your view of the world has gotten narrower and narrower because of the algorithms. So you really have to have a keen understanding of who your audience is so that you can tell Facebook, you can tell Google, you can tell them, “This is my audience,” and you can get some of that knowing what your hashtag should be, knowing what the lifestyle of your audience is, there are other ways of getting around what Facebook used to, and back in the day, when I started, you could pick your household, right? You’d be like, “I want two-income, I want four kids, I want the dog, I want the cat, I want the white picket fence. I want it in this zip code,” and you could really kind of hand pick who got to see your stuff. Now, you have to be a lot more creative. You need to think about, okay, say it’s a car decaling or car mats, you make custom car mats. Well, you need to think about who’s that lifestyle? Who’s going to be that car person? What are the things they’re going to be interested in? What are the most common job titles they might have? Because you can’t pick all of them. And then what’s the income around base, what kind of generalized income would you be in? And that is where your key audience members are. So, first and foremost, figure out who you’re selling this service to, what do they do, what does their life look like, so that you can pick the right pain points to get into their feeds.

 

And while we’re talking about who your audience is, who you’re selling to,