Decision making is a crucial part of our lives, affecting us regardless of whether we are pursuing our passions, thinking about business, or focusing on our personal lives. Many people believe that the outcome of our lives is the sum of all the decisions we make, which can be a bit overwhelming. How can we improve our decision-making skills to shape the lives we desire?

In this episode, I have Greg Williams, VP of Strategy at Western Computer. Our talk revolves around decision-making in business. Greg emphasizes the importance of evaluating technology vendors and building strong relationships with customers. We also discuss the potential of AI to transform business operations and leverage it to attain work-life balance. Tune in to learn how these insights can enhance your business strategy!
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Listen to the podcast here:

Leveraging AI for Smarter Decision Making in Business with Greg Williams
Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about a little bit of a broad topic, something that really affects all of our lives, regardless of whether or not you’re pursuing your passions, regardless of whether or not you’re even thinking about a business or a career at all, and that is decision making. There’s a lot of people out there saying that your life’s outcome is kind of a sum of all the decisions you make, which can get a little stressing to the mind, I would say, in that sense. To talk to us all about decision making, all the facets of decision making and how to make effective decisions that really, truly reflect who we are and what we want to see in the world in our lives, I would like to introduce you my guest today, Greg Williams, the VP of Strategy for Western Computer,
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Greg, welcome to the show.

 

Thanks for having me, Stephen. It’s great to be here. 

 

Yeah. Thank you so much. And so, first of all, let’s get a little bit of your background. So, you’re a VP of Strategy, Western Computer, the name doesn’t necessarily clearly stay what it is, so what is it that you do as VP of Strategy? 

 

Yeah, so we’re an old company and I like to say that we don’t sell computers and we’re not really Western that much anymore but that’s our name and it has a good brand in the marketplace. We provide ERP and CRM solutions to small and mid-market companies. That’s what we do. We’re primarily a Microsoft partner so we implement the Microsoft Dynamics suite of products. For our customers, we support them long term. Last few years, it’s been their journey in digital transformation. 

 

And just so everyone knows what we’re talking about here, ERP and CRM, what are those two acronyms refer to?

 

So ERP is the backbone software of the business, accounting, inventory control, sometimes ecommerce. It’s really the core system that you enter orders in and ship products out of or manage projects and that type of thing. 

 

Yeah.

 

And CRM is, there’s two main companies out there, Microsoft and Salesforce, that do that for the most part and it’s for your front office. It’s your sales team, it’s your customer service team, it’s your field technicians, if you’re in a service business, the applications that they use,

 

And in your role as VP of Strategy, are you mostly concerned with the strategy of your company and how to obtain and retain clients? Or are you mostly concerned with the strategy of the companies you work with, helping them pick which business solutions they want for their businesses? 

 

A little bit of both. I’m obviously very focused on our strategy but I do advise our clients quite a bit on what IT strategies they can take to optimize their investments in technology.

 

Well, regardless of which side of your business, which side of this dichotomy you’re on, a big part of it is around this decision-making process. Do you have any general ideas or general piece of advice for anyone...