OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 227 | Scalable Demand Gen tactics. Ft. Scott Salkin
August 20, 2021

In this episode, Scott Salkin talks about scalable demand generation tactics, including early-stage demand gen. He details how to get started with implementing demand generation tactics, how to scale them, and what you should do if your performance starts

Ep. 226 | Living through an acquisition. Ft. Alex Yakubov
August 19, 2021

In this episode, Alex Yakubov talks about how to thrive during an acquisition, shedding light on the reality of the acquisition process. Having lived through multiple acquisitions during her career, she shares insight into some of the first things you nee

Ep. 225 | A deep dive into Virtual Sales. Ft. Mackenzie Bushy
August 17, 2021

In this episode, Mackenzie Bushy discusses virtual sales and their ability to revolutionize the customer experience. She details her research, leaving us with valuable insights on enhancing UX designs for customers. She also suggests how we could benefit

Ep. 224 | Evolution of AutoML. Ft. Meem Ahsan
August 16, 2021

In this episode, Meem Ahsan talks about the evolution of Auto-ML and its significance in the technology industry today. Regardless of it scoring great on the time, speed, and assets fronts, Auto-ML has its set of difficulties that makes data scientists in

Ep. 223 | ABM technology in 2021. Ft. Tamara Yarovoy
August 13, 2021

In this episode, Tamara Yarovoy talks about how to use creative incentives to fuel engagement in your business. She first breaks down what incentives and engagement are, then highlights stories and lessons she’s learned from using creative incentives to f

Ep. 222 | The 3D framework of Sales Coaching. Ft. Biswarup Bhattacharjee
August 11, 2021

In this episode, Biswarup Bhattacharjee talks about what is the 3Ds in the 3D framework of sales coaching. He also shares his journey into becoming a sales enablement leader and his passion for podcasting. Contact Biswarup Bhattacharjee | Follow us on Lin

Ep. 221 | Storytelling for Executives / Enablement for Everyone. Ft. Eric Carino
August 10, 2021

In this episode, Eric Carino talks about his framework for storytelling for executives, breaking down the importance of storytelling in business and offering his best advice for advancing to the senior executive level. Contact Eric Carino | Follow us on L

Ep. 220 | Executive to Super Executive. Ft. Sandy Carter
August 09, 2021

In this episode, Sandy Carter talks about the life of a data-driven super executive, highlighting how data helps executives with digital transformation and innovation in 2021 and beyond. Sandy talks about the state of data in 2021, how COVID has changed t

Ep. 219 | Precision Marketing 101. Ft. Leslie Alore
August 06, 2021

In this episode, Leslie Alore talks about the basics of precision marketing, detailing why she thinks precision marketing will be adopted industry-wide in the future. Leslie also shares her candid thoughts on the past, present, and future of B2B and B2C m

Ep. 218 | The future of Ads / Macro Factors. Ft. Sahil Soni
August 04, 2021

In this episode, Sahil Soni details the future of ads. He explains the five pillars upon which advertising would be dependent in the future and how to make the best out of it. Sahil breaks down complicated marketing concepts into easy-to-understand bite-s