In this episode, Mark Banfield talks about value-based selling and how to enable your sales team to succeed in value-based selling. Mark shares insight into his role as a CRO, his approach and framework to value-based selling, and why it’s important to en

In this podcast interview, Stacy Greiner shares actionable insights on the rise of RevTech, or revenue technology. She shares with us the challenges in the technology industry and the impacts they have on marketers as well as how to solve the need for the

In this episode, Praveen Sathyadev discusses Data-driven Omnichannel marketing. Praveen uses his broad overview and knowledge in digital marketing, automation, data analytics, and AI to discuss the trends, disruptions, and definitions surrounding the same

In this episode, Neha Dhingra clears our understanding of social selling and tells us how it differs from social media marketing. We learn how social selling leverages your social network and uses one-on-one conversations to land you the right prospects.

In this episode, Tomasz Skowronek discusses the importance of a human-centric approach to enterprise architecture. Tomasz explains how enterprise architecture in the past was more technology-focused and why that continues in many organizations today. He a

In this episode, Brett Hannath talks about the secret to creating leverage in a business… channel marketing. He shares his framework for channel marketing, how to pay for it, and how channel marketing helps to protect your business. Brett also details how

In this episode, Tricia Gellman discusses the behind-the-scenes of career growth. Tricia talks about the incredible role of VPs in a company and how they can converge their skills into growing for a better position at any company. We also discuss the adva

In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and

In this episode, Johnathan Bald talks about enterprise sales management, how sales tactics have changed as a result of the covid-19 pandemic, and the significance of the sales experience and highly technical enterprise sales tactics. Johnathan also speaks

In this episode, Ajit Sivadasan discusses scaling e-commerce beyond your state. We learn how to work with market leaders and see through the challenges of making people understand e-commerce. We also look at how the pandemic has shaped the industry today.