OnBase: Smashing Sales and Marketing Misalignments
Ep. 321 | The Key Moments Leading Up to a Purchase
July 28, 2022
Customers are now being empowered to the point where they can walk into a dealership and know more about the product than the salesperson. How does this affect marketing strategies; how should revenue leaders approach this? Today's episode with Jay McBain
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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