OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 503 | Going from Traditional Sales to a Buyer-Centric Data-Driven Model
November 21, 2024

Episode Summary In this episode of OnBase, host Chris Moody talks with Scott Clark about transforming B2B sales through a buyer-centric, data-driven approach. Drawing from his 30 years of experience in enterprise sales and marketing, Scott shares insights

Ep. 502 | Why Brand is Your Biggest Revenue Driver
November 19, 2024

Episode SummaryIn this episode of OnBase, host Chris Moody sits down with marketing powerhouse Elizabeth Hague to explore the pivotal role of brand building in driving responsible growth and long-term revenue success. Drawing from her 15 years of experie

Ep. 501 | How AI-Based Detection is Revolutionizing Security
November 16, 2024

Episode SummaryIn this episode of OnBase, host Chris Moody talks with Anh Huynh about the evolving role of AI in cybersecurity, especially in email and collaboration systems. Anh shares his journey from early IT setups to today's advanced AI-based securi

Ep. 500 | The Next Frontier in Account-Based GTM
November 07, 2024

Episode SummaryIn this Special episode celebrating the release of our 500th episode, OnBase welcomes Demandbase CEO Gabe Rogol to discuss the companys recent rebrand and the future of account-based GTM strategies. Gabe shares the vision behind the trans

Ep. 499 | Achieving Cross-Functional Alignment for Revenue Growth
October 30, 2024

Episode SummaryIn this episode of OnBase, Kyle Lacy discusses strategies for achieving cross-functional alignment between sales, marketing, and other teams. He identifies the main B2B marketing challenge as aligning these groups around common metrics and

Ep. 498 | How Sales and Marketing Misalignment Undermines Data and AI Transformation
October 08, 2024

Episode SummaryIn this episode of OnBase, host Chris Moody interviews Aristomenis Capogeannis on the critical role of aligning sales and marketing for successful data and AI transformations. Ari explains that misalignment can increase costs and damage co

Ep. 497 | Tech to Tactics: A CMO's Guide to B2B Marketing Balance
September 12, 2024

Episode SummaryIn this episode, Jayashree Rajan shares her unique journey from electrical engineering to becoming a seasoned marketing leader, emphasizing the importance of aligning marketing and sales strategies through trust, empathy, and shared goals.

Ep. 496 | The T-Shaped Marketer's Playbook
August 29, 2024

Episode SummaryIn this episode, Julie Liu, the Senior Vice President of Strategic Initiatives and Marketing at AvePoint, shares her unique journey into the world of B2B marketing. Despite not having a traditional marketing background, Julie has built a su

Ep. 495 | The Art of ABM Optimization
August 22, 2024

Episode SummaryIn this episode, Avishai Sharon, Co-founder and CEO of Trend Demon, discusses the evolving landscape of B2B marketing and the rise of account-based strategies as a solution to the challenges posed by traditional demand generation tactics. H

Ep. 494 | Aligning Through Cross-Functional Collaboration and Consensus Building
August 08, 2024

Episode SummaryIn this episode, Christopher Mael discusses how he has made alignment meetings the most enjoyable part of the month. Christopher explains how he created a unified, goal-oriented environment by bringing diverse perspectives together and faci