OnBase: Smashing Sales and Marketing Misalignments
Ep. 261 | How important is Trust in Sales?
Laurent De Grauwe is a leader among leaders; he is a Global Field Marketing Director - Business Applications for Microsoft. His goal is to balance the scale between people and business, to accelerate business while continuing to care for customers. In this episode, Laurent does a deep dive into the intricacies of building connections while earning trust and establishing credibility. He presents a forecast on what to expect for sales in the digital realm and lays out important details when forming lasting connections.