OnBase: Smashing Sales and Marketing Misalignments
Ep. 256 | Marketing in the Healthcare Sector
On this episode of the Sunny Side Up podcast, Dr. Chequeta Allen joins us to talk through marketing in the healthcare sector, the growing trends around data analytics in healthcare, and how patients and healthcare providers alike are taking advantage of social channels and social care to revolutionize general health and wellbeing. Dr. Allen discusses the nature of social channels and the kind of data that can be mined there, how some providers are offering next-level care through a harmonized customer platform, and how investors are helping healthcare providers bridge the wellness gap between in-office care and patients’ daily lives.
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