OnBase: Smashing Sales and Marketing Misalignments
Ep. 249 | Go-To-Market Toolkit
This episode of Sunny Side Up reveals tactics that every aspiring executive’s go-to-market toolkit should contain. Philip Moyer, VP of Strategic Industry Teams at Google, understands what it takes to build out an effective sales and marketing team. Over a career that has also seen him in top roles at AWS and Microsoft, he has developed a keen understanding of what works and doesn’t when it comes to ramping up. Great sales teams are built on vision, insight, and honesty – all of which Philip provides along with vivid examples from his own sales journey. Enjoy this lively, informative conversation!
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