OnBase: Smashing Sales and Marketing Misalignments
Ep. 239 | The Evolution of Customer, Competitive, and Market Insights (CMI). Ft. Matthew Sell
September 16, 2021
In this episode, Matthew Sell defines what CMI is and goes on to discuss how the function of competitive and market intelligence has evolved and how CMI teams have had to adapt to the shifts. He also shares his observations on how he sees CMI evolving in
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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