OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Ep. 228 | Sales Strategies. Ft. Jeff Grillo

August 23, 2021

In this episode, Jeff Grillo talks about the definition of a sales strategy. He mentions the key components of a strong sales strategy and explains why he refers to his salespeople as “sales athletes”. He also teaches about how to inject partners, channel