OnBase: Smashing Sales and Marketing Misalignments
Ep. 149 | How to build and run a global Demand Gen Strategy at scale. Ft. Cynthia Stephens, Lionbridge Technologies
January 29, 2021
In this episode, Cynthia Stephens talks about How to build and run a global Demand Gen Strategy at scale. She differentiates Localization, globalization and internationalization. Cynthia describes her journey at Lionbridge developing the global demand gen
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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