OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Ep. 141 | Becoming Operationally Savvy. Ft. Jennie Leigh, Akamai Technologies

January 10, 2021

In this episode, Jennie Leigh talks about “Becoming Operationally Savvy”. She explains why to have the strategic and inspirational people on the team and how to determine Marketing ROI. She also elaborates the need for transparency between teams to unders