OnBase: Smashing Sales and Marketing Misalignments
Ep. 122 | Aligning Marketing and Sales. Ft. Kimberly Kaminski, ServiceNow
December 11, 2020
In this episode, Kimberly Kaminski talks about aligning marketing and sales, touching on how the product team is also involved in this crucial alignment. She speaks on why sales and marketing must be aligned and the results of a tight and dynamic alignmen
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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