OnBase: Smashing Sales and Marketing Misalignments
Ep. 447 | Five "W" Framework for ABM Success
January 12, 2024
Episode SummaryIn this episode of Sunny Side Up, Tara Quehl interviews Harsha Chachadi on all things ABM. Harsha emphasises the role of strategy over technology in ABM, introduces the 5 W Framework, and shares insights from his journey with FM Global.
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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